XL-BYGG: "It's in our blood"

XL-BYGG, a chain of builders merchants, operates in a market of fierce competition. Together, we have chosen the route of no nonsense. Where competitors idolise Italian design and fluff pink pillows, XL-BYGG handles hammers, saws, drills and the occasional bruised thumb nail. This isn’t child’s play. They’ve the know-how. They´re the experts.

We have been working with them for many years, and this latest campaign introduces the mystical place where all employees in XL-BYGG are born and bred…