Work » Frydenlund

Frydenlund is well established in Norway as a beer for connoisseurs. The Ringnes brewery wished to build on this position but make the beer more attractive for a younger audience. The result was a new product identity and packaging design which celebrated the beer's traditions, but made it more relevant and appealing for a new generation.

The relaunch of Frydenlund's draught canned beer in March this year has seen a whopping 270% total share increase for Frydenlund's combined varieties, draught, pilsner and bayer. The brand is one of few who have managed a share increase in a shrinking market. Friday 5th March sees the launch of Frydenlund's Christmas brew (Juleøl) to the poetic words of the late Arild Nyquist. Read more on Kampanje and Kreativt Forum.