Apotek1: Summer campaign 2011

FRANK’s first job for new client Apotek1, was to create a successful summer campaign. Competition amongst pharmacies in Norway is huge. Communication and retail offers tend to be very similar.

We made outdoor, newspaper ads and in-store posters with simple, summer related messages. The results put a big smile on everone’s faces, gaining loads more awareness than the competitors and increasing sales by 15% compared with last year.